FUTURE BRIGHT FOR NEW "GLOW-IN-THE-DARK" FABRIC INNOVATION
9 March 2006
As the world's consumers preoccupy themselves with the latest techno gadgets such as cell phones with cameras, iPods, and even handheld mobile internet solutions, one Melbourne based company called The Specialty Group has also turned their attention to technology by making fabrics
"Glow-in-the-dark" - through a brand new patented innovation that has garments lighting up once the sun goes down.
The product, aptly titled "Energlo", glows for over three hours in total darkness after only twelve minutes of exposure to natural light.
The technology involves the use of completely safe
"Photo-luminescent" (light absorbing & emitting) crystals that are dispersed within several layers of the company's waterproof breathable coatings and then applied to a variety of face fabrics that will ultimately be used for wet weather clothing where additional night time visibility is required.
Vice President of International Sales & Marketing, Daniel Leipnik, who is based in the company's Vancouver, Canada office, claims that
"where the safety of law enforcement officers and ambulance and paramedic crews are involved, adding greater visibility to clothing at night is only going to make them safer and more easily seen then by conventional high visibility fabrics or reflective tapes alone. Imagine the benefits of being able to see Traffic Police out on a country highway where there are no lights or tarmac crew glowing brightly around airports where planes move around in the middle of the night".
What started as a practical solution for people working around traffic or at jobsites has quickly spread to some exciting applications for the product in a variety of other industries.
"We're getting dozens of calls a day right now from leading brands of Ski and Snowboard wear and even manufacturers of cycling, running, and kids wear who see Energlo as a wonderfully useful fabric. The apatite for this technology is seeing many company request exclusivity because they know how well the retail reaction is going to be.
", claims Leipnik.
And Leipnik may just be right in his predictions as clothing companies clamour to license the use of Energlo in their upcoming collections.
One of the best attributes about the
EnerGlo is that sportswear brands who have already chosen their intended outerwear fabric can have this made waterproof breathable and photo luminescent through the
EnerGlo coating process.
One company embracing this new invention is Westbeach Sports Inc, a well known Canadian Snowboard outerwear brand who were excited when they first saw the product.
"Westbeach is constantly searching out new technologies and testing fabrics to be used for our products", says Michelle Gault, Director of Apparel for Westbeach.
"With Energlo we saw an opportunity to push the boundaries of style while maintaining the function and the waterproof and breathable properties of the garment. Westbeach has worked closely with the Specialty Group in the development of our first Energlo piece, the Phenom Jacket which will be delivered to retailers this Fall." With exclusive rights to EnerGlo technology for the Winter 06/07 snowsports season, in an industry where differentiation is key, Westbeach is able to do so with success.
And it's not likely that sales of EnerGlo will be restricted to the snow sports and work wear sectors. A range of clever entrepreneurs around the world are also expressing an interest in this
"Glow-in-the-dark" fabric technology. "I've had calls from a New Zealand company that makes dog coats, a baby stroller manufacturer in Norway, and even a company in Japan that makes hand bags with monkey cartoon prints on them", an excited Leipnik explains.
"It's great to see how designers think when they have something innovative to work with".
But Energlo may just have some even greater applications far beyond the fashionable business of snow sports clothing as many emergency services teams trial the product to validate it as a possible safety enhancement.
"If you are lost at sea or even in the back country of a mountain and it turns to night, a person wearing clothing or a backpack that lights up in the dark may just stand out long enough for search and rescue teams to find them. If you happen to be out a second day and then night, the glowing properties are re-charged anew giving a person multiple chances to be found".
For now, The Specialty Group's machines are in full gear producing thousands of metres of Energlo each day as some of the largest brands in snow sports, kids wear, workwear and marine clothing prepare
"glowing" salesman sampling for launch at trade shows for the Spring and then Winter 07 seasons. As the company works franticly to
fulfill its order book, it's likely that our homes, streets, and even mountains are in for a totally new craze, one that you'll be able to
"see" right away.
For more information contact:
Daniel Leipnik, Brand Manager – Energlo
Ph +1 604 709 8098
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